All About Mineral Makeup
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Every day I meet lots of customers who
don't know how to find the best make
up or skin care products for them. For
example, these days, every one is
looking for the best mineral makeup and
they ask me if one brand is better than
the other.
They are very surprised when I send them to the brand that
actually came first with the mineral makeup on the market (but
they don't advertise it as mineral because that's not the most
important thing). Personally I don't understand why "mineral
makeup" is all of a sudden so important. It's been on the
market for years. People are looking for mineral make-up only
because they feel important when they ask for it. Ladies, any
big cosmetic company has MINERAL MAKEUP. Minerals are
used by all the big brands (Dior, Estee Lauder, Clinique,
Guerlain, Chanel.....) in their makeup.

First I will talk about bismuth oxychloride - a pearlizing agent
that gives mineral makeup that "candlelight glow". It is a mineral,
but it's not found in the earth.
Other ingredient is talc that is also a mineral, so a talc-based
powder could be considered a "mineral makeup" - although most
mineral makeup sold makes a point of being talc-free.
The market has recently been flooded with this type of powder.
So I think it's very important for you to be aware of how to find
a good quality product. A "mineral makeup" may be all mineral,
part mineral - or contain less than 1% mineral as part of the
finished formula. Practically all makeup could be considered
mineral. Additionally, mineral makeup may or may not be
organic. Since there is no set regulation for what constitutes a
"mineral” makeup, any product containing minerals as a primary
ingredient can be marketed as such -- even if it contains a whole
lot of other "less natural" ingredients.
Mineral makeup formulas generally fall into two large camps -
those that take care not to use synthetics (like paraben
preservatives and other fillers) and stay true to the original intent
of pure mineral makeup, and those that do add the fillers, colors,
binders, preservatives, and other chemicals to their formulas. Be
very careful not to let the term "all natural" or "all mineral
formula" fool you.

WHAT IS MINERAL MAKEUP?
Mineral makeup most commonly refers to
a foundation in loose powder format.The
most common minerals used as the base
are bismuth oxychloride, titanium dioxide
or zinc oxide.
DOES "NATURAL", "MINERAL" MEAN BETTER?
"Quite frankly, I think mineral makeup is just a genius marketing
plan -- a new way of selling women the same ingredients that
technically have been in makeup for years," says dermatologic
and pharmaceutical chemist Ben Kaminsky. The main
ingredients (minerals such as mica, zinc oxide, and titanium
dioxide), says Kaminsky, have been the basis of most makeup
foundations for decades.
Other experts see it a bit differently.
Many dermatologists report that because
mineral makeup frequently eliminates
classic "irritants" – like fragrances,
binders, synthetic dyes, and preservatives
-- it is considered "purer" and can be
kinder to the skin.
Some companies say mineral makeup is so pure "you can
sleep in it" As an accredited makeup artist and skin care
expert I would never let anyone sleep in any kind of makeup.
Your skin renews overnight. The skin mustn't be covered at
night, no matter how pure a makeup might be.
Search for more Mineral Makeup here:
"Makeup sensitivity is often the result of synthetic dyes, fragrances,
and preservatives, so any makeup that eliminates these is going to
eliminate some of the related problems," because titanium
dioxide [and zinc oxide] have anti-inflammatory properties,
certain mineral makeups can also have a calming effect on the
skin.
Mineral makeups claim similar protective effects, due mostly to
the high content of titanium dioxide and zinc oxide-two
ingredients commonly found in traditional sunscreen.
DOES MINERAL MAKEUP GIVE YOU ENOUGH SUN
PROTECTION?
But experts say mineral makeup doesn't give you all the sun
protection you need."Minerals like zinc and titanium are safe
when applied to healthy skin but in a micronized nanoparticle
form, there remains a concern, particularly when applied to
damaged skin".
You are asking why do we see more and more cosmetic ads for
mineral makeup and labels that include natural ores. It's just
marketing. Cosmetic companies exploit the green trend to sell
their products, because the people are more ecologically aware.
Many consumers feel that seeing words like “mineral” and
“natural” on the label will somehow make that product healthy.